My Bet on Human-Centered AI: Why I'm Joining VitalSpark as a Product Advisor

Throughout my career, I've had the privilege of working at the forefront of technology, helping industry-leading companies like Microsoft and IBM disrupt the status quo with innovative solutions. I’ve focused on building products that not only scale to meet market demands but also genuinely improve people's lives. Today, I'm excited to announce the next chapter of this journey: I’m joining VitalSpark as a product advisor to help them find product-market fit for their groundbreaking new fitness motivation app.

This is more than just a new role; it's an alignment of my professional expertise and my personal passion for health and wellness technology. I've always been fascinated by what drives human behavior, particularly regarding long-term health and fitness. The industry is full of apps that track data, steps, calories, and workouts, but many fall short in addressing the single most significant barrier to long-term success: motivation. This is the fundamental crisis that VitalSpark is built to solve.

The Motivation Problem: A Broken System

We’ve all been there. We start a new workout plan with great intentions, buy the latest connected fitness equipment, or download the most popular app. For a few weeks, we're on fire. We're hitting our goals, seeing progress, and feeling great. But then, life happens. A busy week at work, a vacation, a minor illness. The momentum fades, and before we know it, our motivation has vanished. The data is there, but the drive is gone.

This cycle of intense effort followed by burnout is a symptom of a broken approach to motivation. The industry has largely relied on generic, one-size-fits-all solutions. The same workout plans, the same pre-recorded sessions, the same leaderboards. They're built for people who are already intrinsically motivated, not for most of us who need a more personalized, human-centered approach.

VitalSpark is different. It’s built on the understanding that motivation is not a one-time spark; it's a dynamic, deeply personal journey. The team is addressing the root of the problem by creating an AI-first solution that is not just about tracking, but about truly understanding and adapting to the individual.

VitalSpark's Value Proposition: The AI Coach

At its core, VitalSpark’s approach is brilliantly simple yet incredibly powerful. It provides an AI-powered coach that leverages groundbreaking technology to hack brain science and deliver true personalization that leads to positive change.

It is built on a powerful new tech stack and processes vast amounts of data - from your lifestyle and preferences to your emotional state. This allows it to move beyond simple metrics and into a deep, nuanced understanding of what truly motivates you.

The result is a hyper-personalized health plan that continuously adapts to your life. The app provides real-time, intelligent motivation, not generic messages, to keep you on track. It's a supportive partner that celebrates your wins, overcomes roadblocks, and helps you build sustainable habits. It’s not just tracking your progress; it’s helping you master it.

Why I'm So Excited

What makes VitalSpark unique is its blend of tech and human behavior. The team is not only an expert in AI and customer experience but is also building a connected ecosystem that can access all types of exercise and data. This is all backed by behavioral scientists who are experts in habit formation, ensuring the technology is grounded in real-world psychology. With leaders like CEO Bruce Smith, who founded Hydrow, and a collective expertise in connected fitness and advanced AI, I am confident they will solve the motivation crisis for good.

I'm eager to contribute my expertise in product-led growth, AI, and strategic execution to help VitalSpark get this groundbreaking solution into the hands of those who need it most. The journey to product-market fit is a challenging but rewarding one, and I can't wait to see the impact VitalSpark will have.